Search engine optimisation and search engine marketing

Search engine optimisation is the process of getting your site to rank higher in search engines for the search terms that are important for you. Search engine marketing is placing paid ads in search engine results, such as Google AdWords and Yahoo! Search Marketing.

Search engine optimisation
There's 1000's of people out there offering SEO services. Some of them are good, and some of them aren't. Here's the challenge business owners face:

• Finding an SEO that's credible (there's a lot of charlatans out there)
• Planning your SEO strategy so that it maximises your business, not just sending you poor quality traffic
• Implementing changes both on and off your site in a way that is sustainable and economical.

Often this process involves making significant changes to your site - not just technical changes (although that's common), but more fundamental changes. Links are the cornerstone of SEO and the big question is: why would anyone bother linking to your site? If you hesitate to answer that question, then there's a good chance they will as well.

So, as with everything, search engine optimising your site is a part of your broader site strategy first.

Search engine marketing
Google have done an admirable job of making AdWords easy to setup. Just because you've got it setup, doesn't mean it's performing well.

We did an overhaul of a client's AdWords campaign and managed a 90% increase in traffic without increasing ad spend. In addition, this increased traffic revealed some untapped markets which the company is now exploring. Needless to say, we don't just focus on traffic, and there was a corresponding increase in sales as well.

Let us know if we can help maximise your search engine results.