So, Ray Ozzie sent a memo about becoming a services company.
I know Microsoft has transformed themselves before, but this time, I dunno. The quote that jumped out at me:
Only a few years ago I’d have pointed to the Weblog and the Wiki as significant emerging trends; by now they’re mainstream and have moved into the enterprise
The problem is that Microsoft has a lot of traditional people. I guarantee that at least half, probably more like 70 or 80% of Microsoft employees couldn’t tell you what a Wiki is, don’t know what an RSS aggregator is, and probably are only vaguely aware of blogs. Embracing these doesn’t require a new marketing campaign, it requires a whole new way of marketing, a whole new way of thinking about business.
This will be interesting to watch.
Edit: oh, and if you are wondering what “a whole new way of marketing” is about, check out this previous post for a good primer.