I just saw this great chart on the Creating Passionate Users blog. It’s the best summary I’ve heard of “old school marketing” vs “neo marketing”.

I’m hoping they won’t mind if I show the image directly (guys, if you do ping me and I’ll edit).

Old school vs new school

Wow. That’s all I can say. What a superb summary.

The biggest one for me? Deception versus transparency. I think if you change your mindset to become transparent (which is a big change) then the rest will kinda follow.