Archive for April, 2007

Twitter and micro-newsletters

I didn’t get twitter at first, but now that I have a few (not many) friends there it’s starting to make sense, and the IM integration is really nice.

So I’ve been thinking about it lately, and wondering, is anyone out there doing micro-newsletters?

What I mean is rather than the normal predictable one long email a week style newsletter, just a regular feed of information via twitter.

“Cool event on next Tuesday for developers in Sydney, come along and find out more about product X, http://somesite.com”

“Awesome - we just got the latest widgets in stock for only $20! They’ll probably sell out soon, grab one now! http://someshop.com”

That sort of thing. It’s just as trackable as email newsletters, the same principles more or less apply. It’s much cheaper as well.

Is anyone trying this, or know of anyone who is? Any stories to report?

Oh, and add me to your twitter friends if you want: http://twitter.com/markbaa.

Microsoft Mark 13 Apr 2007 1 Comment

OnlineShop2007 - E-commerce conference in Melbourne

Going to be in, or can get to, Melbourne next week?

There’s a great looking conference on, OnlineShop2007. They are getting a good line up of speakers and I’m really looking forward to attending and learning some good stuff.

Stewart, who organises it, was kind enough to ask me to speak as well. I’ll be ranting about usability, but from a slightly different angle than you may have thought about usability. If you want to register and save a few dollars, register via this link and pay $299 rather than the normal $399.

Please pop by and say hello.

General Mark 12 Apr 2007 No Comments