One of the challenges of SEO work on a global stage is that Google defaults to a country biased view. For example, I’m in Australia, but even when I go to google.com (as opposed to google.com.au) I still get Australian slanted results because it recognises I’m in Australia. Normally that’s a good thing. Sometimes you want to get another view though, and in that case, you can use:
NCR = “no country redirect”. This shows you the Google results without any bias.
Personally, I was quite please as I checked a few search terms which I rank top 5 for in Australia and was pleased to find them top 20 in the NCR version 