Managing complex web sites since 1994
Web Strategy is difficult. The internet world constantly changes and canned
solutions never work well out of the box. Mark Baartse, Managing
Director of UseYourWeb.com provides a unique cross-business perspective to
address these problems. Mark is especially passionate about creating sites that
deliver measurable business value. Often, usability and user-centric
design principles are a key method to achieving this.
Mark's extensive experience in ecommerce, online marketing, usability, web/CRM
integration, search engine optimisation, and process
change, always with one eye on the strategic direction, provides a unique skill
set. His
clients include Microsoft (US & Australia), Young & Rubicam and the NSW
Government.
UseYourWeb.com is asked to consult in such areas as:
- Ecommerce strategy and conversion optimisation
- Strategic use of search engine optimisation and search engine marketing
strategy and tactics
- Strategy and project management for new or revamped sites, specialising
in high complexity sites
- Integration of online CRM into your marketing activities
- Strategic use of metrics - how you can measure the success of your
online activities in a highly accountable way.
We are based in Sydney, Australia, but have clients around the world.
Want to talk? Send Mark an email,
markb@useyourweb.com.